Sportlife was introduced in 1981 by Maple Leaf in Amsterdam, the Netherlands. The first sugar-free chewing gum, packed in a blister. We are more then happy to show you some images of over 450 Sportlife packages in our collection.
2024
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2023
Introduction of Sweet Big Gums with surprising flavour combinations. All packaged in PlantPack containers.
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In 2023 Sportlife/Cloetta had a redesign of the complete Sportlife range of chewing gum.
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2021
Sportlife Boost 12 pellets in blister
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Sportlife Boost 66 pellets in plant pack (over 90% plant-based plastic)
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2019
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2018
In 2018 Sportlife / Cloetta Holland B.V. launched the Limited Edition MelonMint.
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2017
In 2017 Sportlife / Cloetta Holland B.V. launched the products:
– Limited Edition ColaMint
– Sportlife n-iced, 28/46 pellets, in the flavors SmoothMint and SweetMint
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2016
In March 2016 Sportlife launched a new Limited Edition: LemonMint
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2015
In February 2015 launched a Limited Edition: BlackMint
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2014
In March/April 2014 Sportlife introduced new bottles with Glow-In-The-Dark effects (The white cross is Glow-In-The-Dark)
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2013
In April 2013 a new action is started. With 8 codes from the packages you can order a T-shirt.
In September 2013 we found resealable 25 pellets bags in the Xplode-line.
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2012
New Sportlife Snowd sticks
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2011
In April ‘Red Band Venco Leaf’ changed the packaging for their gum products Sportlife and Xylifresh. They introduced Sportlife Frozn, with extreme fresh and extreme long lasting flavor.
In 2011 Sportlife introduced new packaging.
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2010
October 2010 Sportlife started launched new exiting kinds of chewing gum in brand new unique plastic containers. Sportlife ‘Chilly Vibes’, ‘Frosty Vibes’ and ‘Sparky Vibes’.
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2009
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2008
In 2008 Sportlife started launched Real Fruit / Real Fresh and Go Energy:
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2007
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2006
Between 2006 and 2010 Sportlife introduced the CarCup packaging.
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2005
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2004
Summer 2004 Sportlife started wrapping their chewing gum in new wrappers. Beside the themes ‘Akaduro’ and ‘The Arctic Games’ a series of 48 different designs in 8 themes.
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2004 Akaduro
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2004 All Time Heroes
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2004 Feel The Thrill
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2004 Gear & Gadgets
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2004 Just For Fun
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2004 Live The Moment
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2004 No Limits
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2004 Shit Happens
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2004 Truth Or Dare
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2004 The Arctic Games
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2003
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2002
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2001
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2000
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1999
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1998
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1997
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1996
Sportlife 1996 Sticks
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1995
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1989
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1987
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1981-1985
Sportlife – Early years…
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Actions
Sportlife used different actions to promote their products.
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